Explore how the choices made by Web designers affect how people use a site and collaborate on a design for a new site that is different from MySpace but targets the same audience. Develop a persuasive argument to sell the design to the target audience.
Investigate the history of MySpace - the who, what, when and why of its creation - and analyze how advertising is integrated and personalized there. Explore the economic foundation of the site and consider the special interests of the parent company.